Stage   1 2 3 4 5 6 : Just launched 7 8

INGA Wellbeing -

Attractive and comfortable clothing for patients

VN:R_U [1.9.22_1171]
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Our ‘normal-looking’ clothing enables patients to keep their independence, dignity and sense of self. Discreet openings to the body allow nurses and doctors to provide respectful and efficient care during routine examinations and treatments. Many patients are able to dress and undress themselves, enabling them to maintain their own daily routines and privacy and giving carers precious time to focus on other key activities. Dressed in INGA Wellbeing day or nightwear, patients feel dressed, equal to their carers, ready for visitors and more able to be in control of their own treatment. The clothes are suitable for all medical conditions, extremely comfortable to wear, made of soft, natural and stretchy fabrics and have pockets for drains and personal items.

What problem you're solving and for whom? If you don't know yet, just say so

Patients struggle to dress 'well' during medical treatment. Wearing either the unisex, one-size-fits-all, shapeless hospital gown, or their own awkward home clothes that are ill-suited to the realities of IV lines and drains, patients find they are reliant on strangers (nurses) to help them dress and undress; feel over-exposed and ashamed infront of loved ones and carers; decline visitors; lose their confidence; limit themselves to their room and become isolated. With a growing trend towards at-home care, an aging population and a rising incidence of chronic ill-health it is vital that we find a real solution to the debilitating effects of poor clothing for patients.

Where's the money? (uh... what's the business model)

The consumer range of INGA Wellbeing patient clothing, which is washed at home under normal laundry conditions, can be purchased from our webshop by either patients or their loved ones as a gift. An institutional version - which can be boiled along with other fabrics - will be sold to either laundry firms (or rental companies) or hospitals and then 'rented' direct to patients for a small daily fee. This ensures that patients can experience INGA Wellbeing clothing early in their treatment, rather than leaving it until it is too late. They will then feel more positive about buying some consumer range pieces to have at home.

How are you going to tell the world about it? Don't just say social media - be specific or say you don't know yet

We will create an advisory board of patient groups, nursing organisations, doctors and medical staff to provide guidance, credibility and visibility. We will offer patient groups and hospitals a discount code for their patients that provides five percent off the retail price for the customer and five percent in funding for the group or hospital foundation. We will create awareness among the public via traditional media - television, radio, newspapers and magazines - and via social media (Facebook, Twitter, Instagram, Pinterest).

Are there any specific questions you need answered?

We are actively seeking a funding partner.

More about this project

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