A "gamified" app for improving health literacy among specific target audiences (e.g. kids with obesity)
Opportunity: a quiz-based (gamified) app that improves health literacy. Gamification may be more effective among children than adults, so it would be best to focus on children (e.g. 6-12-year-old children with obesity).
Payer: public health authorities, pharma
What problem you're solving and for whom? If you don't know yet, just say soTarget users: all patients, but especially those where health literacy and lifestyle plays a role in health outcomes. E.g. obesity, diabetes, etc.
Pain: a lot of health problems could be prevented if people were less ignorant about health risks.