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Berger Neurorobotics -

Berger Neurorobotics is a high-tech Danish startup for personal health and welfare. We create wearable devices and machine learning technologies that understand physiological signals and help people improve their wellness.

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“Claire Cognition” is a set of cognitive stimulation apps that are based on latest research evidence. These applications use insights from the user’s brain activity acquired through a wearable headset device in order to provide personalized cognitive training. What is unique about these applications is that they are controlled and personally adapted in real time based on the user’s brain activity.

“Claire Cognition” consists of two main components: hardware (an EEG wearable headset device) and software (evidence-based cognitive stimulation apps). The hardware represents a consumer-oriented headset device that scans the user’s brain activity and allows him to not only interact and control the software applications but also to gather brain data for the purposes of personalization, performance monitoring, and disease detection. The software is a complex AI-based system that processes the data acquired through the wearable device in order to provide personalized training of memory, attention, problem-solving, focus, and motor abilities.

The goals of “Claire Cognition” are to maintain brain health for healthy individuals, to slow down the disease development for people with mild dementia, and to potentially help for early disease diagnosis.

What problem you're solving and for whom? If you don't know yet, just say so

According to the World Alzheimer Report 2016, “47 million people live with dementia worldwide today”. This number is projected to increase to more than 131 million by 2050, as populations age. Nowadays there isn’t much being done in order to reduce these numbers. Moreover, the advices for disease prevention given by general practitioners are limited and useless. What is even worse is that actually, a major part of the people having some form of dementia “have not received a diagnosis and thus, are unable to access care and treatment. Even when dementia is diagnosed, the care provided is too often fragmented, uncoordinated, and unresponsive to the needs of people living with dementia, their carers, and families”.

Where's the money? (uh... what's the business model)

1) Hardware Revenue Model*: sell the headset on predetermined price per single unit. Furthermore, we intend to launch our online accessories store and premium hardware services such as electrode replacements. This will make cross-selling tactics available.

2) Software Revenue Model*: sell the cognitive stimulation software subscription plan per monthly/yearly basis per user. Furthermore, we intend to offer software service package and extra features upgrades. This will make up-selling tactics available.

3) Enterprise Revenue Model: sell custom technology integration projects in dementia/healthcare/MedTech institutions where we also provide administrative services, additional maintenance, analysis tools, and more.

How are you going to tell the world about it? Don't just say social media - be specific or say you don't know yet


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